Sure, you can be present in person. A customer walks into your store, you chat, you tell them which product is the best for them, etc. They buy the product (or not), and leave. This is the way it’s always been, and if you ever needed anything, you would get out of the house and go get it.

Unfortunately, our world has changed. But good news is technology has advanced, giving us better means of communication, ease of business, quicker task completion, and much more. In a day and age when everyone has a MacBook Pro, laptops, iPads, smart phones, and the works, having an online presence is crucial. People don’t just walk into stores or offices anymore when they need something. If they want to know more about you or your business, and what you have to offer, or if they want to settle some concerns, they are going to go ONLINE!

  • Improved Customer Service

    This is a giveaway. Online Presence = Better customer service. You can easily organize your inquiries, reply to them within a matter of minutes (even if it’s just to tell the customer you’re looking into it), resolve issues, and more. When a customer goes to your website and is able to easily reach you via email, live chat, or phone number listed, it’s going to increase the quality of service and make them take comfort in knowing they are doing business with you.

  • Build a Community That Support’s Your Business

    Having an online presence, you can easily reach thousands, if not more, of users around the world that share your passion for your industry and will form a community of support via social media and other online media outlets. Brands such as Nike, an Red Bull, for instance, have followers all over the world that support their brand and will share their posts on social media outlets. These companies have built a firm community of fans and supporters online, which will refer others to do the same.

  • Build Your Brand

    Building your brand simply means having a recognizable icon which stands out to your customers, and they immediately remember your company. Having an online presence increases chances of building brand recognition, through Search Engine Optimization (SEO), social media ads, online promotions, and much more. The more you make an appearance on the internet, the more likely people will be to recognize your brand and eventually become your customers when they need it.

  • 24/7 Accessibility

    Customers love when they can reach out and contact someone after hours. Having good online support and presence, increases your credibility with your users and allows them to have the flexibility to reach you at any hour. Even if they send a message or email late at night, they can at least expect a response the next day without having to follow up.

  • Convenient Selling

    Shopping carts and payment gateways have made it super easy to get paid online, for you and your customers. Convenient selling and buying results in increased sales, and the likelihood of returning users.